What information is Advantage Pest Control Inc. gathering about its visitors, and how is it being used?
Every computer connected to the Internet is provided with a domain name (e.g. earthlink.net) and an IP Address (e.g. 188.8.131.52). When a visitor requests a page from within the Advantage Pest Control Inc. Web site, our Web Servers automatically identify and log the HTTP request that is made to our Web Server. This information reveals nothing personal about you. In fact, the only information that we automatically gather and log is as follows:
The IP address of the site that may have referred you
Your IP address
The web page that you may have linked to us from, if any
The product identifier for version and make of browser (e.g. Internet Explorer 4.5)
The operating system platform that you may be running (e.g. Macintosh or Windows)
Search words or terms that are passed from a search engine (e.g. Google, Yahoo or Lycos)
There is absolutely nothing special about the information just described, and the practice of collecting this data has been generally standardized by virtually every Web Server on the Internet today.
The purpose for this information is actually two-fold. One, Advantage Pest Control Inc. has found it advantageous to examine visitor traffic in its aggregate so that we can ensure maximum compatibility for the various Browsers and Operating Systems that visit our site. Additionally, as any business should attest, it is our desire to generate greater amounts of visitor traffic. By analyzing visitation patterns, referring URLs and Search Engine terms, we can provide content that is relevant to our visitor’s requests and behavior.
What about cookies?
Cookies are small pieces of data that are transferred to your computer’s hard drive through your Web browser from our Web Server. A cookie cannot read data from your hard disk or read cookie files that may have been created from other sites. The Advantage Pest Control Inc. Web site utilizes cookies as a means of providing personalization features to our visitors. For example, we utilize cookies to remember settings (zipcodes, accessibility settings, etc.) that you may have made at our Web site. You can choose whether to accept cookies by changing the settings of your browser. Typically, by accessing the browser’s help feature you can obtain information on how to prevent your browser from accepting all cookies or to notify you when a cookie is being sent. If you choose not to accept these cookies, your experience at our Web site and other web sites may be diminished, and some features may not work as intended.
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